Digital Revenue Growth Leverages a mix of print and online coverage with a robust programmatic and ad verification stack (DoubleClick Campaign Manager, Integral Ad Science). Offer integrated digital ad packages, retargeted display, and brand-safety compliant campaigns to monetize the online audience and attract regional advertisers.

Cross-Channel Packages The newspaper supports print, online, classifieds and obituaries. Propose cross-channel packages combining print insert opportunities, online display, sponsored content, and obituary/classified listings to maximize advertiser reach and reduce client churn.

Sponsored Content Growth Past coverage of series and awards shows openness to feature content. Offer branded content studios, sponsored feature articles, video segments (STN Video), and event sponsorships to boost reader engagement and advertiser ROI.

Local Market Focus With a small regional footprint in Tennessee and a highly local readership, there is room for hyper-local targeting and local business partnerships. Propose geo-targeted local ad programs, community sponsorships, and events partnerships to strengthen ties and drive revenue.

Data-Driven Growth Existing data stack includes Segment and cloud tools; provide data consulting, CRM onboarding, audience insights, retention programs, and measurement dashboards to quantify ROI for advertisers and subscriptions, plus ongoing optimization.