Strong Local Presence The Cleveland Daily Banner has maintained a dedicated focus on local, regional, and national news coverage in Cleveland, Tennessee for over 165 years, presenting an opportunity to offer location-specific advertising and targeted digital solutions to local businesses.
Digital Engagement Opportunities With its online platform and integrated tech stack including Google Fonts API and DoubleClick Campaign Manager, there is potential to provide digital advertising, programmatic ad buying, and audience targeting services to enhance the newspaper’s digital reach.
Recognition and Credibility Receiving awards such as SETAAAD Partner of the Year highlights the company's industry recognition and credibility, facilitating opportunities to position premium content or sponsored initiatives that leverage its reputable standing.
Market Size and Revenue Operating with an estimated revenue between 10 million and 25 million dollars and a workforce of up to 200 employees, the company presents a mid-sized market opportunity for scaleable advertising packages and content monetization strategies.
Community Engagement Focus Through features like local news series and community award coverage, the company emphasizes community engagement, creating avenues for partnership in community events, sponsorships, and localized marketing campaigns.