Strategic Alliance CDS has a long standing 31-year alliance with Costco, providing in-store marketing and product trial experiences. This suggests high potential for cross-sell or expansion within Costco ecosystems, including enhanced in-store demonstrations, sponsorship opportunities, and co-branded campaigns across new or underpenetrated regions.

Global Reach CDS connects brands to Costco members across Asia, Australia, Europe, and North America. Sales opportunities exist in expanding international programs, regional localization of demonstrations, and tailoring sensory experiences to diverse market preferences.

Scale Advantage With a large workforce and revenue in the multi‑billion range, CDS can offer scalable field marketing and data-driven activation services to large CPGs seeking broad Costco-focused exposure, including national rollouts and programmatic scheduling across territories.

Tech Enablement The current tech stack (iCIMS, WordPress, Jenkins, Shopify, Smartsheet, etc.) indicates capabilities in recruitment, e-commerce enablement, and workflow automation. There is scope to pitch enhanced digital activation support, program analytics, and seamless partner integrations for sales efficiency.

Competitive Positioning CDS sits among sizable rivals with similar Costco and in-store marketing footprints. Opportunities exist to emphasize differentiated expertise in sensory product trials, alignment with CPGs, and proven sales lift with regional case studies to win additional brand allocations.