Regional footprint Leverage Coca-Cola UNITED’s large regional presence across six southeastern states with eight production facilities and 48 distribution centers to upsell beverage variety, packaging formats, and fountain or vending solutions tailored to each distribution hub.

Sustainability positioning Position collaborative initiatives around community support and charitable engagement to offer sustainable sourcing, recycling programs, and local sponsorships that align with their “Most Supportive Corporate Citizen” reputation and deepen partner trust.

Product portfolio expansion Target cross-sell opportunities across their 750+ beverage options, including sports drinks, water, juice, and coffee/tea adjacencies, to expand co-packing, private-label opportunities, and regional flavor variants for schools, workplaces, and healthcare facilities.

Compliance and training Address potential labor and EEOC concerns by offering human capital solutions, diversity and inclusion training, and compliance audits to reduce risk while enabling smoother enterprise-wide rollout of new programs or facilities.

Facility modernization Explore equipment upgrades, warehouse automation, and digital order-to-cash optimization for new and existing sites as the company expands into Georgia and Nebraska, ensuring scalable logistics and faster time-to-market for new products.