Market Positioning Target the Sawgrass Marriott Golf Resort & Spa as a premier 65-acre Ponte Vedra Beach destination with a strong golf focus and extensive meeting space, offering opportunities to upsell group stays, corporate retreats, and weddings to capitalize on the resort’s luxury amenities and The Stadium Course access.

Golf & Experience Leverage the exclusive access to The Stadium Course at TPC Sawgrass to propose premium golf packages, golf tourism partnerships, and sponsor-driven experiences that appeal to high-end golf enthusiasts and event organizers seeking standout itineraries.

Mid-Market Growth Position for mid-market leisure and corporate mix by tailoring value-driven bundles (spa, dining, golf, and villa/suite options) to attract weekend getaways, business events, and family-friendly vacations given the property’s 99 holes of golf and extensive amenities.

Cross-Sell Opportunities Explore cross-sell with nearby or sister properties in the portfolio that match the resort’s luxury resort-feel, to create multi-property itineraries, incentive trips, and regional loyalty programs that boost occupancy during shoulder seasons.

Sustainability & Experience Highlight sustainability-conscious upgrades and experiential offerings (well-appointed accommodations, spa services, and lagoon views) to attract eco-conscious travelers and premium corporate clients seeking responsible, high-end experiences.