Premium Classics Target high-end classic car enthusiasts and restoration shops who require authentic and reproduction tires and wheels from trusted brands like Firestone, BFGoodrich, Michelin, and in-house lines such as American Classic, Coker Classic, and Excelsior to drive premium aftermarket sales.

Performance Prods Leverage the launch of Pro-Trac Street Pro III to engage performance-minded buyers at SEMA and related events, positioning as a source for ultra-high-performance tires that blend vintage aesthetics with modern grip for hot rods and muscle cars.

Event Driven Capitalize on participation in SEMA 2025 and Hemmings Great Race follow-ons to generate live leads with booth exhibits, test-rides, and bundle promotions for wheels and tires tailored to show cars, race participants, and collectible builds.

Global Partnerships Explore strategic partnerships with specialty importers and European sports car networks, building on past collaborations like Ruote Borrani to expand coverage for classic European models and associated tire offerings.

Warehouse Advantage Promote the Chattanooga inventory advantage to dealers and restoration shops, highlighting thousands of tires in stock and quick fulfillment for classic, vintage, and niche tire sizes to reduce backorder risk and support project timelines.