Insights

Expansive Product Range The Tire Rack offers a broad inventory covering 17 major tire brands and 41 wheel brands, catering to a wide customer base seeking diverse options for tires, wheels, and performance accessories. This extensive selection provides opportunities to upsell complementary products and promote premium brands to target segments.

Strong Market Presence With over 1.8 million square feet of distribution space and a nationwide network of more than 9,000 independent installers, Tire Rack has established a significant logistical and service infrastructure. This positions the company well for cross-selling complementary automotive services and expanding into new geographic markets.

Data-Driven Credibility The company has amassed the largest database of real-world tire performance from over 150,000 consumer surveys and 2.6 billion miles of data. Leveraging this trusted data can enhance sales conversions by supporting persuasive, evidence-based product recommendations and targeted marketing campaigns.

Recent Industry Collaborations Recent partnerships with automotive charities, racing series, and participation in grassroots motorsports events highlight Tire Rack's engagement with enthusiast communities. These collaborations create opportunities to develop specialized product offerings and targeted promotions for automotive enthusiasts and racing customers.

Recent Acquisition and Growth Following its acquisition by S & S Discount Tire in 2021 and merger with Discount Tire in 2021, Tire Rack benefits from increased resources and distribution capacity. This expansion can open doors for joint marketing efforts, bundled product packages, and leveraging cross-brand sales opportunities to boost revenue streams.

The Tire Rack Tech Stack

The Tire Rack uses 8 technology products and services including Adobe Premiere Pro, Amazon Web Services, Open Graph, and more. Explore The Tire Rack's tech stack below.

  • Adobe Premiere Pro
    Audio, Video, Graphics
  • Amazon Web Services
    Cloud Hosting
  • Open Graph
    Content Management System
  • Figma
    Design
  • Microsoft Excel
    Editors
  • Adobe Marketing Cloud
    Marketing Automation
  • Google Tag Manager
    Tag Management
  • Nginx
    Web Servers

Media & News

The Tire Rack's Email Address Formats

The Tire Rack uses at least 1 format(s):
The Tire Rack Email FormatsExamplePercentage
FLast@tirerack.comJDoe@tirerack.com
65%
First@tirerack.comJohn@tirerack.com
29%
FirstLast@tirerack.comJohnDoe@tirerack.com
4%
FirstL@tirerack.comJohnD@tirerack.com
2%

Frequently Asked Questions

Where is The Tire Rack's headquarters located?

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The Tire Rack's main headquarters is located at 7101 Vorden Parkway South Bend, Indiana 46628 United States. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is The Tire Rack's official website and social media links?

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The Tire Rack's official website is tirerack.com and has social profiles on LinkedIn.

How much revenue does The Tire Rack generate?

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As of February 2026, The Tire Rack's annual revenue is estimated to be $5B.

What is The Tire Rack's NAICS code?

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The Tire Rack's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does The Tire Rack have currently?

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As of February 2026, The Tire Rack has approximately 693 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Information Officer: J. R.Vice President Of It/Is Operations: M. B.President: R. C.. Explore The Tire Rack's employee directory with LeadIQ.

What industry does The Tire Rack belong to?

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The Tire Rack operates in the Motor Vehicle Manufacturing industry.

What technology does The Tire Rack use?

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The Tire Rack's tech stack includes Adobe Premiere ProAmazon Web ServicesOpen GraphFigmaMicrosoft ExcelAdobe Marketing CloudGoogle Tag ManagerNginx.

What is The Tire Rack's email format?

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The Tire Rack's email format typically follows the pattern of FLast@tirerack.com. Find more The Tire Rack email formats with LeadIQ.

When was The Tire Rack founded?

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The Tire Rack was founded in 1979.

The Tire Rack

Motor Vehicle ManufacturingIndiana, United States501-1000 Employees

Tire Rack, family-owned and headquartered in South Bend, Indiana, is America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories. Our team of 90-plus test drivers (our sales team) tests tires from every major tire manufacturer on our state-of-the-art, 10-acre test facility. The findings are then posted on our website, www.tirerack.com, where you can make an educated decision on a tire, wheel or performance accessory purchase.

We have also collected results from more than 150,000 consumer surveys representing over 2.6 billion miles of real-world tire data, the largest known cache of such information anywhere. In addition various testing and informational videos are available online in our Video Center at www.tirerack.com/videos

Since 1979, we have grown from a single-point retail store in Indianapolis to encompass over 1.8 million square feet of space in 10 distribution centers across the country. A diverse and broad in-stock inventory from 17 major tire and 41 wheel brands can be delivered anywhere in the country in two days or less. Nationally, more than 9,000 independent Recommended Installers are available to service your local installation needs.

Section iconCompany Overview

Headquarters
7101 Vorden Parkway South Bend, Indiana 46628 United States
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1979
Employees
501-1000

Section iconFunding & Financials

  • $1B$10B

    The Tire Rack's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    The Tire Rack's revenue is estimated to be in the range of $1B$10B

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