Cyber cross sell Launched Cyber Coverage in 2017 and operates as an independent broker representing multiple carriers. This positions College Park Insurance well to cross-sell cyber liability to existing personal lines clients (homes and belongings) and to attract small business clients needing affordable cyber protection across Central Florida.
Independent carrier advantage As an independent agency, they compare coverage and prices across multiple insurers, a strong selling point for price-sensitive customers. Target small businesses and homeowners in Central Florida who want bundled policies (auto, home, umbrella, business liability) with competitive rates.
Florida market expansion Currently focused on Orange, Seminole, Lake, and Osceola counties but capable of writing all of Florida. This offers a sales opportunity to expand geographic coverage through partnerships or online quoting to reach statewide homeowners and small businesses.
Digital marketing leverage Tech stack includes Google Analytics and Facebook, indicating digital channels are a primary lead source. There is an opportunity to optimize conversion and implement CRM-driven campaigns, webinars, and targeted ads for cyber, homeowners, and small business insurance in Florida.
Lean growth potential With 2-10 employees and annual revenue in the mid-range, College Park Insurance is a lean operation positioned for scalable partnerships, such as carrier relationships, program partnerships, or white-label servicing. This aligns with a sales approach offering marketing support, back-office processing, and easy onboarding for new carriers to accelerate growth.