Growing Leadership The recent appointment of Steve Sullivan as Chief Executive Officer signifies a strategic shift aimed at expanding the company's market reach and enhancing product development to better serve independent education consultants.

Product Expansion The launch of a college search tool highlights CollegePlannerPro's commitment to innovation and its focus on providing comprehensive solutions, presenting opportunities to upsell related features or premium services.

Market Positioning With revenue estimates ranging from 1 million to 10 million and a specialized niche targeting independent education consultants, the company presents opportunities to tailor outreach to similar small-to-mid-sized education service providers.

Tech Stack Leverage Utilizing a modern tech stack including WordPress, HubSpot, and Google Workspace offers potential for cross-selling or integration partnerships with other educational technology providers.

Growth Potential Despite a relatively small team, the company's focused approach and recent product enhancements position it well for expansion into broader education markets or larger counseling firms.