Leadership change Colocation America appointed a new CEO Samantha Walters in May 2025, signaling potential strategic pivots, new initiatives, or refreshed sales and partnerships opportunities to pursue with the leadership team.

Growth potential With 11-50 employees and revenue in the 1M–10M range, there is room to scale through enterprise-grade colocation and managed IT services, potentially targeting mid-market clients seeking reliable data center and 24/7 support.

Managed services expansion Past moves into Managed IT Services and partnerships indicate openness to expanding service lines; there is an opportunity to cross-sell enhanced managed hosting, security, and IT outsourcing to existing clients.

Competitive positioning As a regional data center provider with main facilities in Los Angeles and a reputation for 24/7 support, highlight differentiators such as reliability, local compliance, and engineering-led deployments to win mid-market conversions from larger global competitors.

Digital footprint Existing tech stack and digital presence (WordPress, Cloudflare, Mailchimp, analytics tools) suggests a path to optimize site lead capture, nurture campaigns, and attribution to accelerate inbound opportunities and improve conversion rates.