Revenue Growth The Colorado Lottery recently reported high revenue with nearly $888 million in Scratch and Lotto-related sales for fiscal year 2025-26, signaling a mature, high-volume consumer base and expanded cross-sell opportunities across Scratch, Jackpot games and national games like Powerball and Mega Millions.

Digital Solution Pollard Banknote signaled intent to award a digital solution contract, indicating a continued push toward enhanced online and digital gaming experiences. This suggests opportunities to offer digital engagement tools, player analytics, and web/mobile optimization services.

State Engagement Recent leadership appointment to the Lottery Commission and involvement in statewide initiatives (parks, trails, wildlife funding) provide openings for partnerships around community-focused campaigns, sponsorships, and co-branded programs that align with sustainability and public services.

Market Expansion Launch of Winning Country and state-themed game series around Colorado’s 150th birthday demonstrates appetite for themed, high-engagement games. Potential to propose localized content development, turnkey game concepts, and targeted marketing to boost player acquisition.

Tech Stack & Advertising Existing use of digital advertising platforms (Reddit Ads, The Trade Desk) and analytics tools (Hotjar, Google Analytics) indicates readiness for advanced customer acquisition programs, programmatic media buys, and CRM-driven retention campaigns leveraging AWS and Email services.