Colorful Standard
Retail Apparel and FashionHovedstaden, Denmark11-50 Employees
Colorful Standard is a Danish retail apparel and fashion company headquartered at 8 Kronprinsensgade in Copenhagen, Denmark, with 11-50 employees. Its products are designed and crafted in Portugal from organic cotton or recycled Merino wool, with substantial production in its own factory and additional nearby partners and studios. Since 2017, it has produced timeless essentials in more than 50 colors, focusing on quality, self-expression, and conscious production practices. The company emphasizes transparency and openness about its processes, with flagship stores around the world and visibility into how garments are made. It maintains a policy of never offering products on sale and seeks to minimize its environmental footprint; reported revenue ranges from $1M to $10M.