Strategic Location Leverage proximity to downtown St. Paul, Xcel Energy Center, Science Museum of Minnesota, and Maplewood Mall to upsell event packages, group bookings, and extended-stay incentives for corporate and leisure travelers.

Targeted Partnerships Capitalizing on the Choice Hotels network and nearby attractions, propose collaboration with local venues and travel partners to create bundled stays with tickets or dining options, expanding cross-sell opportunities for meeting facilities and catering.

Digital Footprint Utilize the hotel's tech stack and presence on platforms like Shopify and AWS to run targeted campaigns, loyalty offers, and dynamic pricing experiments aimed at increasing direct bookings and reducing OTA reliance.

Amenities as Upsell Promote premium room types and on-site amenities such as the waterslide, pool, and wellness facilities as family-friendly and group incentives, driving larger per-stay revenue and longer booking durations.

Expansion Readiness Align sales pitches with growing brand initiatives in AI-powered search tools and leadership changes at Choice Hotels to present scalable corporate packages for franchisees and newly opened properties seeking management or loyalty program integration.