Family Attraction The hotel features a 90' waterslide and is near major Twin Cities attractions, making it ripe for family-friendly packages and weekend getaways. Leverage partnerships with local attractions and dining options to create value-added bundles and drive group bookings.

Meetings & Events With meeting and banquet facilities for up to 40 and catering options, target local businesses, associations, and small events. Upsell to extended-stay suites for attendees and promote corporate rate plans to maximize occupancy during weekdays.

Digital Marketing Existing tech stack (Adobe Experience Manager, Omniture, TikTok Pixel, Piwik PRO, Asana) enables data-driven campaigns and retargeting. Align with brand platform initiatives to optimize bookings, loyalty engagement, and personalized offers for guests.

Strategic Location Proximity to Interstate 35E, Downtown St. Paul, Xcel Energy Center and other attractions supports road-tripper and leisure traffic. Develop location-specific itineraries and cross-promotions with nearby venues to attract travelers during peak seasons.

Loyalty & Partnerships As a Choice Hotels property, there is potential to leverage Choice Privileges and recent brand moves (new platforms, road-trip guides, breakfast program) to attract loyalty-driven bookings and co-marketing with travel partners.