Niche Market Leadership COMMON's position as the largest user group for IBM Power Systems and related technologies indicates a highly engaged, specialized customer base that can be targeted for advanced training, consulting, and new technology solutions in midrange IBM environments.

Growing Community Engagement With over 4,000 individual and corporate members involved in IBM i, AS/400, and Linux solutions, there are substantial opportunities to introduce complementary enterprise software, modernization services, and professional development products tailored to this tech-savvy audience.

Technology Stack Insights COMMON’s use of modern web technologies like Bootstrap, jQuery, and video streaming indicates a digitally active organization that may be receptive to integrated digital solutions, online training platforms, and cloud-based service offerings to enhance its educational initiatives.

Industry Advocacy & Events As a prominent industry advocate and educational provider, COMMON hosts events and webinars that can serve as channels to promote enterprise solutions, strategic partnerships, and new product launches directly to key IT professionals involved in IBM Power Systems.

Potential Upselling Opportunities Given the company's focus on community-building and education, sales teams can explore opportunities around advanced analytics, modernization tools, and industry-specific consulting services to deepen client relationships and foster long-term engagement within this specialized market.