Premium Vehicle Portfolio Como's strong presence in luxury and urban mobility vehicles, including Mercedes-Benz, Lexus, and smart, positions it well to target premium customers seeking eco-friendly and city-efficient transportation solutions. Expanding to include more hybrid or electric offerings could attract environmentally conscious urban drivers.

Urban Mobility Focus With a significant market share of smart city cars in Paris and Île-de-France, Como can capitalize on increasing urban congestion and pollution concerns by promoting micro-mobility and electric vehicle charging solutions to attract city dwellers looking for compact and sustainable transportation.

Digital Engagement Opportunities Utilizing Como's current tech stack—such as Google Call Conversion Tracking and LiveChat—offers avenues for enhanced digital sales funnels and personalized marketing campaigns that could increase lead generation and customer engagement, especially among high-end urban consumers.

Customer Loyalty Programs Given Como’s diverse vehicle offerings, there is potential to develop tailored loyalty and after-sales programs that incentivize repeat business and referrals, particularly by leveraging data from existing vehicle sales and services across their premium brands.

Used Vehicle Market Expansion Since Como already offers a selection of pre-owned vehicles, there is an opportunity to expand certified pre-owned programs, creating new revenue streams and appealing to budget-conscious customers interested in premium brands with warranty assurance.