Insights

Shopify Leadership LoyaltyLion is the first loyalty platform to integrate with Shopify and remains the leading solution for mid market Shopify brands, backed by over a decade of experience and thousands of brands served. This creates a credible entry point for sales teams targeting merchants seeking differentiated loyalty experiences beyond discounts.

Cloud Club Growth The Cloud Club launch in partnership with PURESEOUL signals product expansion into exclusive loyalty experiences, opening upsell opportunities with vertical retailers such as beauty brands and other merchants seeking premium programs beyond generic points.

Integrations Ecosystem A broad integration footprint including ConnectPOS, Fresh Relevance, Klaviyo, Magento and more demonstrates a flexible ecosystem that enables co selling with ecommerce platforms and marketing tech partners, reducing friction for new customers.

Growth Financing With a 12M line of credit from SaaS Capital in 2022 and total funding of 6.9M, LoyaltyLion shows financial backing to support larger deals, longer terms and scalable onboarding for mid market customers.

Global Scale London headquarters with 51-200 employees and a track record of 12 plus years serving over 10,000 brands indicates a mature, globally capable organization. A dedicated customer success leadership focus supports retention and upsell opportunities with enterprise clients.

LoyaltyLion Tech Stack

LoyaltyLion uses 8 technology products and services including Twitter Ads, Magento, Klaviyo, and more. Explore LoyaltyLion's tech stack below.

  • Twitter Ads
    Advertising
  • Magento
    E-commerce
  • Klaviyo
    Marketing Automation
  • Microsoft Office
    Office Suites
  • PHP
    Programming Languages
  • HTML
    Programming Languages
  • reCAPTCHA
    Security
  • MouseFlow
    Web Analytics

Media & News

LoyaltyLion's Email Address Formats

LoyaltyLion uses at least 1 format(s):
LoyaltyLion Email FormatsExamplePercentage
First@loyaltylion.comJohn@loyaltylion.com
61%
First.Last@loyaltylion.comJohn.Doe@loyaltylion.com
37%
Last@loyaltylion.comDoe@loyaltylion.com
2%

Frequently Asked Questions

Where is LoyaltyLion's headquarters located?

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LoyaltyLion's main headquarters is located at 20 Farringdon Street London, England ec4a 4ab United Kingdom. The company has employees across 4 continents, including EuropeAsiaNorth America.

What is LoyaltyLion's official website and social media links?

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LoyaltyLion's official website is loyaltylion.com and has social profiles on LinkedInCrunchbase.

What is LoyaltyLion's NAICS code?

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LoyaltyLion's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does LoyaltyLion have currently?

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As of May 2026, LoyaltyLion has approximately 63 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Ceo: C. C.Cfo: J. T.Chief Revenue Officer (cro): S. C.. Explore LoyaltyLion's employee directory with LeadIQ.

What industry does LoyaltyLion belong to?

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LoyaltyLion operates in the Technology, Information and Internet industry.

What technology does LoyaltyLion use?

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LoyaltyLion's tech stack includes Twitter AdsMagentoKlaviyoMicrosoft OfficePHPHTMLreCAPTCHAMouseFlow.

What is LoyaltyLion's email format?

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LoyaltyLion's email format typically follows the pattern of First@loyaltylion.com. Find more LoyaltyLion email formats with LeadIQ.

How much funding has LoyaltyLion raised to date?

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As of May 2026, LoyaltyLion has raised $6.9M in funding. The last funding round occurred on Feb 05, 2021 for $6.9M.

When was LoyaltyLion founded?

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LoyaltyLion was founded in 2012.

LoyaltyLion

Technology, Information and InternetEngland, United Kingdom51-200 Employees

LoyaltyLion provides a loyalty and engagement platform tailored for Shopify brands, aiming to turn customer loyalty into a differentiated experience rather than a simple discount. With more than a decade of loyalty innovation and a client base of over 10,000 brands, it helps Shopify stores move beyond generic programs to craft experiences that drive repeat purchases and influence customer behavior across channels and markets. The company notes that it was the first to integrate with Shopify and that it ranks highly for mid-market brands on G2.

Based in London, England, LoyaltyLion operates as a mid-sized technology company within the technology, information and internet industry. In late 2025 it announced the Cloud Club, a new offering launched through a partnership with PURESEOUL, a UK retailer specializing in Korean beauty. The Cloud Club development reflects ongoing collaboration with retail partners to expand its loyalty and engagement solution.

Section iconCompany Overview

Headquarters
20 Farringdon Street London, England ec4a 4ab United Kingdom
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $6.9M

    LoyaltyLion has raised a total of $6.9M of funding over 6 rounds. Their latest funding round was raised on Feb 05, 2021 in the amount of $6.9M.

  • $1M$10M

    LoyaltyLion's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $6.9M

    LoyaltyLion has raised a total of $6.9M of funding over 6 rounds. Their latest funding round was raised on Feb 05, 2021 in the amount of $6.9M.

  • $1M$10M

    LoyaltyLion's revenue is estimated to be in the range of $1M$10M

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