Referral Power High reliance on referrals (approximately 80% of new business), indicating strong customer satisfaction and trust. Leverage existing clients for case studies, testimonials, and referral programs to accelerate lead generation.

One Stop Position CIT as a turnkey communications partner for SMBs in Michigan, offering end-to-end services from planning to maintenance. Cross-sell opportunities across hardware, software, security, and ongoing support to expand ticket sizes.

Security Focus Recent content highlights SMB cyberattack protection initiatives and partnerships (WatchGuard). Target mid-market customers seeking enterprise-grade security with practical, affordable solutions and managed services.

Local Expertise Michigan-based operations with experienced project managers and foremen enabling rapid on-site decisions and quick issue resolution. Market to businesses needing local support, quick turnaround, and compliant deployment.

Growth Potential Revenue in the mid-range with a lean employee base; opportunities to scale by expanding services to internationally based connectivity standards and expanded cloud or managed services to lift average contract value.