SMB IT focus Target small to mid-sized businesses seeking reliable IT services and specialized vertical expertise in hospitality, manufacturing, real estate, education, accounting, medical, and legal sectors. Leverage their current scale and vertical depth to upsell managed services, security, and hosted solutions.

Vertical Expertise Emphasize practice strengths in hospitality, manufacturing, real estate, education, CPA firms, medical practices, and law firms to tailor solutions such as network infrastructure, compliance, and user support, positioning CNS as a specialist partner for sector-specific IT needs.

Growth Readiness With revenue in the mid tens of millions and a 11-50 employee base, pursue strategic partnerships and mid-market contracts that require scalable support models, security posture enhancements, and ongoing monitoring services.

Tech Stack Leverage Promote capabilities around .NET, IIS, Google Web Toolkit, and modern web components to align with clients running Windows-based infrastructures, offering modernization, cloud readiness, and application hosting assessments.

Solutions Upsell Identify opportunities to expand from core networking and desktop support into managed security, disaster recovery, cloud migration, and compliance consulting to generate higher annual contract values and long-term customer relationships.