Strategic alliance Leverage CUAA’s alliance with Concordia University Wisconsin to propose joint marketing, enrollment support, and regional expansion services that can cross-sell to LCMS-affiliated institutions or private Christian liberal arts networks seeking shared resources.

Enrollment revival CUAA has focused on strengthening enrollment and administrative support; target solutions that boost recruitment efficiency, CRM optimization, and donor-funded student pipelines to capitalize on their ongoing enrollment initiatives.

Asset divestment Recent asset sale to the University of Michigan and campus reassessment indicate potential clients may look for flexible IT, facilities, or hybrid campus management solutions to support restructuring or pivot strategies.

Digital transformation Tech stack includes SAP, SAP Concur, HubSpot Analytics, and Microsoft tools; propose integrated ERP, financial workflow automation, marketing analytics enhancements, and cloud-based collaboration solutions for scalable operations.

Program expansion Launch of new programs such as Direct Entry MSN and ongoing health professions activities open opportunities for partnerships in learning management, accreditation support, and healthcare education technology platforms.