Expansion into new markets Conifer Realty has been expanding into new markets across the Midwest, Southeast, and Southwest to meet the growing demand for high-quality, affordable housing. This expansion presents potential sales opportunities for partnerships, collaborations, and property acquisitions in these regions.

Recent acquisitions and partnerships The recent partnership with Cpp Housing to acquire Andrews Terrace, a 526-unit affordable housing community, in Rochester, N.Y., and other acquisitions indicate a proactive approach towards growth. Sales professionals can leverage these developments to explore partnership opportunities and promote services or solutions to support Conifer's expansion strategy.

Key personnel appointments The appointments of key personnel like Robert Corredine as CFO, Shannon Bodnar as VP of compliance and administration, and the promotion of Lillian Plata to general counsel showcase Conifer's commitment to strengthening its leadership team. Sales teams can engage with these new executives to understand their strategic priorities, offering tailored solutions to support Conifer's business objectives.

Technology integration Conifer Realty utilizes a diverse tech stack including Hotjar, Google Cloud, and Cisco Umbrella, indicating a focus on leveraging technology to enhance operations. Sales development representatives can highlight tech solutions that complement Conifer's existing stack, offering innovative tools to streamline processes and improve efficiency.

Financial strength and growth potential With a revenue range of $100M - 1B and recent investments in property acquisitions, Conifer Realty demonstrates financial stability and growth potential. Sales professionals can capitalize on this financial strength by proposing long-term partnerships, financing solutions, or real estate investment opportunities that align with Conifer's strategic objectives.