Unserved credit Target financial services and fintech firms that sell for underbanked or thin-file segments, highlighting Connect's strength in leveraging non-traditional credit data to unlock new customer segments.

SMB market fit Position Connect as a solution for small to midsize businesses seeking faster customer onboarding and credit decisions for non-traditional borrowers, emphasizing low revenue base and high growth potential.

Data leverage Offer partnerships to enhance scoring models using Connect data, presenting joint value in risk assessment, fraud reduction, and approved customer conversion for lenders and merchants.

Strategic integrations Propose integrations with popular platforms in the ecosystem (e.g., HubSpot, Microsoft 365, LiveChat) to streamline onboarding, CRM workflows, and customer engagement for potential clients.

Competitive positioning Differentiate from incumbents by appealing to firms seeking alternative credit visibility, tapping into a large universe of clients not captured by traditional credit scores, including underserved populations.