WiFi 7 Advantage Connect Fibre has launched Wi-Fi 7 across all contracted fibre packages, backed by partnerships with TP-Link. This positions them to upsell advanced networking solutions, premium home/SMB setups, and value-added services leveraging cutting-edge wireless performance.

Rural Expansion With government funding and a focus on delivering full fibre to rural Derbyshire areas, there is a clear opportunity to target regional households and small businesses seeking reliable, high-speed connectivity, enabling upsell of managed services and SME connectivity packages.

Awarded Credibility Multiple finalist recognitions in marketing, sales, and overall fibre provider categories, alongside ongoing industry awards participation, provide social proof for pursuing enterprise deals and co-marketing initiatives with channel partners and larger MSPs.

Strategic Partnerships Partnerships with The Fast Mode and TP-Link suggest a channel-friendly approach and potential for cross-sell of content delivery, streaming enhancements, and home networking hardware bundles to residential and small business customers.

Hybrid Tech Stack Utilizing cloud-based tools (Google Cloud), analytics (Tag Manager, Qualys), and security/ops credentials (NEBOSH Diploma) indicates readiness for security-compliant, scalable solutions; sales opportunities include managed connectivity, security, and monitoring services for mid-market clients.