Growth through iLottery The CT Lottery has recently launched iLottery in June 2024, signaling a strong digital expansion in ticket sales that opens opportunities to partner with tech vendors, digital marketing firms, and platform integrators to optimize online sales experiences and cross-sell brick-and-mortar games.

Retailer Network Growth Active recruitment for new retailers suggests ongoing opportunities to expand the lottery footprint; sales teams can target convenience stores, gas stations, and online merchants to increase ticket vending locations and drive incremental revenue.

Sports Betting Ecosystem With the PlaySugarHouse sportsbook launched in 2024 and a strategic Fanatics partnership, there are multiple touchpoints for B2B collaborations in wagering platforms, marketing partnerships, and retail sportsbook experiences.

CSR and Green Initiatives The corporate social responsibility focus, including responsible gambling and community programs, provides a channel for selling compliance, training, and ESG-aligned solutions to retailers and suppliers seeking socially responsible partnerships.

State Revenue Opportunity Significant state impact from lottery proceeds (education, public health, safety, transportation) creates value propositions for vendors offering data analytics, anti-fraud tech, and performance marketing to demonstrate ROI and justify procurement partnerships.