Data leadership Connexica positions itself as a data solutions partner that transforms raw data into a trusted source of truth to empower smarter decisions. This indicates a need for services that accelerate data governance, analytics maturity, and decision enablement for mid-market organizations.

CXAIR platform The CXAIR data management and analytics platform appears to be a core offering driving partnerships with housing groups and NHS-related initiatives. Target potential buyers in regulated sectors (healthcare, housing, public services) that require robust analytics and clinical/operational assurance.

Recent partnerships Recent news highlights collaborations with Mosscare St Vincent’s Housing Group and Everflow Group, suggesting a momentum around data analytics to improve service delivery and efficiency in housing and utilities. Identify similar organizations pursuing digital transformation and data-driven insights.

SMB focus With 11-50 employees and revenue likely in the low to mid millions, Connexica operates in the small- to mid-market segment. Use targeted outreach to mid-sized IT services buyers who need scalable analytics solutions without enterprise-scale pricing.

Technical stack The tech stack includes MySQL, Marionette.js, WordPress, and analytics tools, indicating capabilities for data management, web-enabled dashboards, and SEO/content-led partnerships. Position opportunities around data integration, lightweight deployment, and customer insights for digital transformation projects.