WBENC Advantage CMS is a nationally certified women-owned business enterprise, signaling strong diversity credentials that can be leveraged in supplier diversity programs, partnership proposals, and marketing budgets that prioritize women-owned firms.

Acquisition Upsell Recent acquisition of Progressive Promotions expands CMS’s footprint in promotional merchandising and experiential categories, presenting cross-sell opportunities to existing clients and a broader pool of potential buyers seeking end-to-end promotional solutions.

Full-Service Value CMS combines creative promotion, custom e-commerce, and fulfillment with robust customer service and online reporting, enabling tailored, scalable campaigns for national and global brands—ideal for clients seeking one-stop program management.

E‑commerce Focus Expertise in web-based catalog store programs and e-store management suggests opportunities with brands investing in digital storefronts, personalized merchandising, and ROI-driven analytics to optimize promotional spend.

Mid‑Market Growth With revenue in the mid-range and a tight team, CMS can target mid-market advertisers seeking specialized, high-touch promotional services, offering competitive pricing, speed-to-value, and a strong track record over 15+ years.