Market Position Leverage Continental Airlines’ merger history and United Airlines’ broader network to position cross-sell opportunities with global route coverage, loyalty program partnerships, and integrated travel solutions that appeal to travelers seeking seamless itineraries.

Fleet and Tech Target IT and operations teams with solutions for modernizing long-haul fleets and improving operational efficiency, highlighting the airline’s use of cloud services, monitoring tools, analytics, and design platforms as entry points for digital transformation deals.

Loyalty & Partners Explore partnerships around loyalty program enhancements, given the note of an industry-leading program, and identify B2B tech or service providers that can bolster customer engagement, data analytics, and personalized marketing for frequent flyers.

Customer Experience Address reported pain points such as fares, service consistency, and communication during disruptions by offering customer-centric tech services, baggage handling optimization, and real-time notification solutions to improve satisfaction and retention.

Growth Signals Capitalize on recent innovations and pilots like Live Activities, Twilight Bag Drop, and personalized connection assistance to propose partnerships for airport operations, baggage systems, and passenger flow management to drive efficiency and ancillary revenue.