Mass Market Growth CFG is expanding its Mass Market Sales Team with new hires and a promotion to Wholesale Sales Manager, signaling an active push into wholesale channels. This presents a sales opportunity to engage distributors and retailers that align with CFG’s premium foliage and specialty floral products.

Premium US-Grown As a family-owned grower of premium American-grown foliage and specialty cut floral, CFG positions itself as a high-quality supplier to wholesalers and mass market retailers. Target premium retailers and boutique florists seeking domestic provenance and consistent quality.

Leadership Focus Recent senior HR leadership appointment and sales leadership promotions indicate a focus on talent and growth. Leverage this to propose strategic partnerships, staff training programs, and joint go-to-market initiatives that scale with CFG’s expansion.

Tech Enablement CFG uses data and analytics tools (Power BI) and digital marketing/website tech (Adobe Suite, Cloudflare, jQuery) to support sales and brand presence. Opportunities exist to offer data-driven sales enablement, demand forecasting, and digital marketing services to optimize wholesale campaigns.

Scale Opportunity With revenue between 100M and 250M and an active expansion of the sales team, CFG remains a sizeable mid-market potential. Approach via multi-channel wholesale programs, private label opportunities, and assortments tailored for national grocery, club stores, and mass retailers seeking consistent supply.