Rebranding Strategy Control Group has rebranded to Intersection, presenting an opportunity to engage with existing clients under the new brand and introduce the expanded services to potential clients.

Financial Health With a revenue range of $10M - 50M, Control Group (now Intersection) demonstrates financial stability, indicating the capacity to invest in new solutions and services, making them an attractive potential client.

Competitive Landscape Being in the IT Services and IT Consulting industry, Control Group (Intersection) competes with similar companies like Second Story and Local Projects. Understanding their competitors can provide insights to tailor sales pitches effectively.

Technology Adoption Control Group's (Intersection) tech stack is a key aspect to leverage in sales conversations, demonstrating a focus on innovation. Highlighting how their technology can benefit potential clients can create compelling sales propositions.

Market Trends Alignment With a presence in New York and a focus on IT Services, Control Group (Intersection) can capitalize on the trend of growing technology adoption in urban areas. Positioning solutions to align with this trend can lead to successful sales engagements.