Rebrand Opportunity The company has rebranded from Control Group to Intersection, indicating a potential shift in services or market positioning. If current clients or partners are aware of the new brand, there may be opportunities to align messaging and propose updated IT services that reflect the refreshed identity.

Midmarket Focus With a team size of 11-50 and annual revenue in the 10M-25M range, Intersection sits in the midmarket IT services segment, suggesting opportunities for scalable digital transformation, managed services, and IT consulting packages tailored to growing mid-sized organizations.

Growth Potential Revenue scale and a modernized brand imply ongoing growth momentum. This can translate into up-sell opportunities around cloud migrations, data analytics, UX design, or implementation of enterprise-grade IT solutions for clients expanding their tech stacks.

Brand and Digital Public-facing signals show social and online presence shifts. Sales outreach can emphasize integration capabilities, technology partnerships, and thought leadership collaborations to differentiate from peers and win attention in a competitive market.

Strategic Fit Comparables in the sector indicate Intersection operates near firms with strong design and IT services focus. There may be cross-sell potential with services like user experience, product design, and technology consulting to clients seeking end-to-end solutions.