Strategic Rebrand Control Group has rebranded to Intersection, signaling a potential shift in services, messaging, and target industries. Opportunity to propose updated IT services and digital transformation offerings aligned with Intersection’s refreshed positioning.

Midmarket Focus With 11-50 employees and revenue in the 10M-25M range, Intersection sits in the midmarket segment. Target IT services and consulting solutions that scale for growing mid-sized organizations, including managed services, cloud optimization, and modern workplace enablement.

Industry Readiness Operating in IT services and consulting, Intersection likely seeks design-driven, user-centered technology solutions. Upsell opportunities exist for UX/UI integration, digital product development, and human-centered IT projects that blend technology with experience design.

Competitive Landscape Comparable peers range from boutique studios to larger firms. Position Intersection with differentiated capabilities in strategy, design, and technology delivery to stand out against both small agencies and larger, more traditional consultancies.

Growth Drivers Revenue range suggests profitability potential and room for expansion. Develop proposals around scalable IT services, cloud adoption, data optimization, and collaboration tools that support rapid growth and operational efficiency for their client base.