Insights

Goal alignment Convictional focuses on improving organizational trust, goal alignment and decision quality, signaling a sales opportunity for tools that enhance cross-functional collaboration, planning processes and performance visibility in mid-market teams.

Expansion readiness With prior growth into the UK and Europe and partnerships like MADE.COM, there is a pattern of scaling operations and supplier networks that could benefit from integrated onboarding, catalog trading and supplier collaboration solutions.

Supply chain enablement Historical emphasis on sourcing, onboarding and trading with suppliers indicates a potential fit for expanded supplier collaboration, tariff impact assessment tooling, and EDI-free integration platforms for retailers seeking faster time-to-value.

Funding traction Recent Series B funding in 2022 and a revenue range of 10–25 million position Convictional as an established player with growth potential, presenting opportunities for premium modules, enterprise deployments and strategic upsell.

Technology stack fit Using cloud, analytics and collaboration tools (Google Cloud, Algolia, Segment, Asana, Figma) suggests a client base that values modern tech ecosystems; SDRs can target firms with similar stacks seeking integration and governance capabilities to boost decision quality.

Similar companies to Convictional

Convictional Tech Stack

Convictional uses 8 technology products and services including Segment, Figma, Sketch, and more. Explore Convictional's tech stack below.

Media & News

Convictional's Email Address Formats

Convictional uses at least 2 email formats:
Convictional Email FormatsExamplePercentage
First.Last@convictional.comJohn.Doe@convictional.com
81%
First@convictional.comJohn@convictional.com
19%

Frequently Asked Questions

What is Convictional's official website and social media links?

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Convictional's official website is convictional.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Convictional generate?

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As of August 2026, Convictional's annual revenue is estimated to be $10M - $25M.

What is Convictional's NAICS code?

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Convictional's NAICS code is 5112 - Software Publishers.

How many employees does Convictional have currently?

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As of August 2026, Convictional has approximately 19 employees across 2 continents, including North America and Europe. Key team members include Chief Executive Officer & Founder: R. K., Ceo & Co-Founder: R. K. and Chief Strategy Officer (cso): B. T. Explore Convictional's employee directory with LeadIQ.

What industry does Convictional belong to?

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Convictional operates in the Software Development industry.

What technology does Convictional use?

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Convictional's tech stack includes Segment, Figma, Sketch, Google Cloud, Asana, PayPal, Algolia and Piwik.

What is Convictional's email format?

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Convictional's email format typically follows the pattern of First.Last@convictional.com. Find more Convictional email formats with LeadIQ.

How much funding has Convictional raised to date?

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As of August 2026, Convictional has raised $49M in funding. The last funding round occurred on Mar 17, 2022 for $40M.

When was Convictional founded?

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Convictional was founded in 2017.
Convictional logo

Convictional

Software DevelopmentOntario, Canada11-50 Employees

Convictional is a software development company based in Waterloo, Ontario, that builds collaboration tools aimed at improving organizational trust, goal alignment, and decision quality for business leaders. Its offerings are designed to streamline sourcing, onboarding, integration, and trading with suppliers, helping retailers and other customers coordinate across supply channels. The company positions itself within the broader supply chain and marketplace software landscape, focusing on facilitating cross-boundary collaboration and alignment among stakeholders. Located in Canada, Convictional has grown to a size indicative of a mid-market specialized provider, serving clients that pursue more cohesive supplier and internal collaboration.

In terms of market focus, Convictional serves organizations seeking to enhance supplier relationships and streamline procurement-related collaboration within their operations. The company’s initiatives have included expanding its geographic footprint beyond North America to Europe, reflecting an emphasis on serving a broader, multi-region customer base. Recent activity also highlights partnerships and platform expansions that broaden its reach and capabilities in helping customers curate and power digital marketplaces and related trading networks.” } обрат  } }idential

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $49M

    Convictional has raised a total of $49M of funding over 4 rounds. Their latest funding round was raised on Mar 17, 2022 in the amount of $40M as a Series B.

  • $10M - $25M

    Convictional's revenue is estimated to be in the range of $10M - $25M

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