Insights

Growth funding Convictional has raised substantial funding including a 40M Series B and earlier seed investments, indicating strong growth trajectory and potential upsell opportunities to expand product adoption as they scale.

Global expansion Recent expansion into the United Kingdom and Northern Europe, plus a partnership with MADE.COM, suggests a push toward international retailers and marketplaces, presenting cross-border collaboration and integration opportunities.

Marketplace focus Convictional provides tools to source onboard integrate and trade with suppliers, enabling retailers and platforms to build curated marketplaces, which aligns with opportunities to target marketplace owners and vendor networks seeking scalable supplier data and onboarding.

Tech stack fit Utilizing MongoDB, Google Cloud Platform and Node.js indicates a modern cloud-native architecture that could benefit from integrations with enterprise systems and data orchestration partners to accelerate deployment with existing tech stacks.

Midmarket potential With a lean team size and revenue in the lower tens of millions, Convictional fits midmarket profiles similar to peers in the ecosystem; there is room for scalable solutions addressing wholesale, drop-ship and B2B marketplace onboarding at a manageable deal size.

Convictional Tech Stack

Convictional uses 8 technology products and services including MongoDB, Google Cloud Platform, Asana, and more. Explore Convictional's tech stack below.

  • MongoDB
    Database
  • Google Cloud Platform
    Infrastructure As A Service
  • Asana
    Issue Trackers
  • Highlight.js
    Javascript Libraries
  • Google Cloud Load Balancing
    Load Balancers
  • Node.js
    Programming Languages
  • Adobe XD
    Team Collaboration
  • Radix UI
    UI Frameworks

Media & News

Convictional's Email Address Formats

Convictional uses at least 1 format(s):
Convictional Email FormatsExamplePercentage
First.Last@convictional.comJohn.Doe@convictional.com
81%
First@convictional.comJohn@convictional.com
19%

Frequently Asked Questions

What is Convictional's official website and social media links?

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Convictional's official website is convictional.com and has social profiles on LinkedInCrunchbase.

How much revenue does Convictional generate?

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As of July 2026, Convictional's annual revenue is estimated to be $10M - $25M.

What is Convictional's NAICS code?

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Convictional's NAICS code is 5112 - Software Publishers.

How many employees does Convictional have currently?

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As of July 2026, Convictional has approximately 19 employees across 2 continents, including North AmericaEurope. Key team members include Ceo & Founder: R. K.Ceo & Co-Founder: R. K.Chief Strategy Officer (cso): B. T.. Explore Convictional's employee directory with LeadIQ.

What industry does Convictional belong to?

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Convictional operates in the Software Development industry.

What technology does Convictional use?

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Convictional's tech stack includes MongoDBGoogle Cloud PlatformAsanaHighlight.jsGoogle Cloud Load BalancingNode.jsAdobe XDRadix UI.

What is Convictional's email format?

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Convictional's email format typically follows the pattern of First.Last@convictional.com. Find more Convictional email formats with LeadIQ.

How much funding has Convictional raised to date?

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As of July 2026, Convictional has raised $49M in funding. The last funding round occurred on Feb 17, 2022 for $40M.

When was Convictional founded?

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Convictional was founded in 2017.
Convictional logo

Convictional

Software DevelopmentOntario, Canada11-50 Employees

Convictional is a software development company based in Waterloo, Ontario, that builds collaboration tools aimed at improving organizational trust, goal alignment, and decision quality for business leaders. Its offerings are designed to streamline sourcing, onboarding, integration, and trading with suppliers, helping retailers and other customers coordinate across supply channels. The company positions itself within the broader supply chain and marketplace software landscape, focusing on facilitating cross-boundary collaboration and alignment among stakeholders. Located in Canada, Convictional has grown to a size indicative of a mid-market specialized provider, serving clients that pursue more cohesive supplier and internal collaboration.

In terms of market focus, Convictional serves organizations seeking to enhance supplier relationships and streamline procurement-related collaboration within their operations. The company’s initiatives have included expanding its geographic footprint beyond North America to Europe, reflecting an emphasis on serving a broader, multi-region customer base. Recent activity also highlights partnerships and platform expansions that broaden its reach and capabilities in helping customers curate and power digital marketplaces and related trading networks.” } обрат  } }idential

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $49M

    Convictional has raised a total of $49M of funding over 4 rounds. Their latest funding round was raised on Feb 17, 2022 in the amount of $40Mas a series_b.

  • $10M - $25M

    Convictional's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $49M

    Convictional has raised a total of $49M of funding over 4 rounds. Their latest funding round was raised on Feb 17, 2022 in the amount of $40Mas a series_b.

  • $10M - $25M

    Convictional's revenue is estimated to be in the range of $10M - $25M

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