Insights

Global Expansion Convictional has expanded to the UK and Europe and partnered with MADE.COM, signaling strong demand for cross border onboarding and supplier integrations. This creates a sales opening for retailers and marketplaces seeking regional compliance, data exchange, and scalable collaboration tools.

Marketplace Enablement The company focuses on enabling retailers to source, onboard, integrate, and trade with suppliers via a single platform. This aligns with potential cross sell opportunities with ERP, procurement, and logistics partners that want to strengthen marketplace capabilities.

Growth Readiness With funding and growing revenue, Convictional is positioned to invest in cloud scale and enterprise features. Upsell opportunities include multi region deployments, enhanced security and governance, and performance improvements for larger customers.

Technology Edge Powered by Google Cloud, SQL and modern frontend tools, Convictional has a technical stack that favors integrations with CRM, analytics, and ecommerce ecosystems. This presents co selling and integration opportunities with cloud providers and software partners.

Supplier Network Convictional helps replace traditional EDI onboarding with streamlined supplier onboarding and catalog management for distributors and retailers expanding their supplier networks. Opportunities exist to bundle with logistics, catalog feeds, and supplier discovery tools.

Convictional Tech Stack

Convictional uses 8 technology products and services including SQL, Google Cloud, Asana, and more. Explore Convictional's tech stack below.

  • SQL
    Database
  • Google Cloud
    Infrastructure As A Service
  • Asana
    Issue Trackers
  • jQuery
    Javascript Libraries
  • Google Cloud Load Balancing
    Load Balancers
  • JavaScript
    Programming Languages
  • Adobe XD
    Team Collaboration
  • MUI
    UI Frameworks

Media & News

Convictional's Email Address Formats

Convictional uses at least 1 format(s):
Convictional Email FormatsExamplePercentage
First.Last@convictional.comJohn.Doe@convictional.com
81%
First@convictional.comJohn@convictional.com
19%

Frequently Asked Questions

Where is Convictional's headquarters located?

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Convictional's main headquarters is located at Waterloo, Ontario Canada. The company has employees across 2 continents, including North AmericaEurope.

What is Convictional's official website and social media links?

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Convictional's official website is convictional.com and has social profiles on LinkedInCrunchbase.

What is Convictional's NAICS code?

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Convictional's NAICS code is 5112 - Software Publishers.

How many employees does Convictional have currently?

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As of May 2026, Convictional has approximately 16 employees across 2 continents, including North AmericaEurope. Key team members include Ceo & Founder: R. K.Ceo & Co-Founder: R. K.Chief Strategy Officer (cso): B. T.. Explore Convictional's employee directory with LeadIQ.

What industry does Convictional belong to?

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Convictional operates in the Software Development industry.

What technology does Convictional use?

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Convictional's tech stack includes SQLGoogle CloudAsanajQueryGoogle Cloud Load BalancingJavaScriptAdobe XDMUI.

What is Convictional's email format?

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Convictional's email format typically follows the pattern of First.Last@convictional.com. Find more Convictional email formats with LeadIQ.

How much funding has Convictional raised to date?

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As of May 2026, Convictional has raised $40M in funding. The last funding round occurred on Feb 17, 2022 for $40M.

When was Convictional founded?

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Convictional was founded in 2017.

Convictional

Software DevelopmentOntario, Canada11-50 Employees

Convictional is a software development company based in Waterloo, Ontario, that builds collaboration tools aimed at improving organizational trust, goal alignment, and decision quality for business leaders. Its offerings are designed to streamline sourcing, onboarding, integration, and trading with suppliers, helping retailers and other customers coordinate across supply channels. The company positions itself within the broader supply chain and marketplace software landscape, focusing on facilitating cross-boundary collaboration and alignment among stakeholders. Located in Canada, Convictional has grown to a size indicative of a mid-market specialized provider, serving clients that pursue more cohesive supplier and internal collaboration.

In terms of market focus, Convictional serves organizations seeking to enhance supplier relationships and streamline procurement-related collaboration within their operations. The company’s initiatives have included expanding its geographic footprint beyond North America to Europe, reflecting an emphasis on serving a broader, multi-region customer base. Recent activity also highlights partnerships and platform expansions that broaden its reach and capabilities in helping customers curate and power digital marketplaces and related trading networks.” } обрат  } }idential

Section iconCompany Overview

Headquarters
Waterloo, Ontario Canada
NAICS Code
5112 - Software Publishers
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $40M

    Convictional has raised a total of $40M of funding over 4 rounds. Their latest funding round was raised on Feb 17, 2022 in the amount of $40M.

  • $10M$25M

    Convictional's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $40M

    Convictional has raised a total of $40M of funding over 4 rounds. Their latest funding round was raised on Feb 17, 2022 in the amount of $40M.

  • $10M$25M

    Convictional's revenue is estimated to be in the range of $10M$25M

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