Customization and Sustainability Prose offers radically customized haircare and skincare products, showcasing a commitment to sustainability as a Certified B Corporation and a Carbon Neutral company. This unique selling proposition aligns well with environmentally-conscious consumers seeking personalized beauty solutions.

AI-Driven Personalization With the launch of Singular, an end-to-end AI platform, Prose has enhanced its capabilities to offer custom beauty solutions at scale. Leveraging innovative software and hardware technologies, Prose is well-positioned to attract customers looking for cutting-edge personalized products.

Partnerships for Social Impact Prose's partnerships with nonprofit organizations like The Midnight Mission demonstrate a commitment to social causes beyond profit. Sales development professionals can leverage these partnerships to create unique social impact campaigns that resonate with socially conscious consumers.

Celebrity Endorsement and Inclusivity The 'Curl Outside the Lines' campaign, featuring Deaf actress Lauren Ridloff as the brand ambassador, showcases Prose's commitment to inclusivity. This celebrity endorsement can be leveraged in sales strategies to appeal to a diverse and inclusive customer base.

Data-Driven Personalization Through partnerships with companies like BreezoMeter, Prose gathers micro-local pollution data to personalize product development. Sales professionals can use this data-driven approach to highlight Prose's innovative solutions tailored to individual customer needs.