Europe Sales Push CooperSurgical recently launched a direct sales model for its Labor and Delivery portfolio in key European markets, signaling a move toward direct customer relationships that can be leveraged to cross-sell fertility, contraception, and gynecological care devices, while offering bundled contracts and enhanced service options.

Sustainable IVF Recycling A collaboration with Adora Fertility and Transmutation to pilot recycling of IVF lab plastics presents a compelling sustainability differentiator for labs and hospital buyers, creating a sales angle around circular procurement, waste reduction programs, and potentially preferred supplier status.

Portfolio Expansion Acquisitions of OBP Surgical and ZyMōt Fertility broaden the product footprint into single-use surgical devices and fertility technology, enabling cross-sell opportunities, integrated bundles, and broader competitive positioning across women’s health care markets.

Product Innovation Recent device innovations such as the single-hand inserter for Paragard IUD demonstrate a commitment to easier-to-use solutions, offering clinics opportunities to upgrade inventories through demonstrations, clinician training, and value-based purchasing paired with comprehensive after-sales support.

Clinical Outreach Participation in industry events like ASRM and ongoing clinical engagement create opportunities to cultivate relationships with fertility centers and OB/GYN practices, run pilots or trials, and accelerate adoption of CooperSurgical’s expanded portfolio.