Acquisition Strategy Corby Spirit and Wine has recently made strategic acquisitions like Nudebeverages and Ace Beverage Group. These acquisitions indicate a willingness to expand its portfolio and could open up opportunities for cross-selling and upselling existing brands to new markets.

Industry Recognition Corby's awards like Premium Whisky of the Year and Line Extension of the Year at the Canadian Whisky Awards showcase the quality and appeal of its offerings. Leveraging these accolades in sales pitches can enhance brand credibility and attract new customers seeking award-winning products.

Successful Promotions The innovative and award-winning marketing campaigns by Corby Spirit and Wine demonstrate a strong ability to engage consumers. Leveraging the success of these promotions in sales tactics can create unique selling points and resonate with customers looking for brands with a strong marketing presence.

Key Personnel Moves Promoting Ryan Smith to vice-president of sales indicates a focus on strengthening the sales team. Engaging with key personnel like Ryan Smith, who bring expertise and leadership to the sales function, can help in fostering relationships with potential clients and driving sales growth.

Partnership Opportunities The partnership with Toronto Lands Corporation showcases a commitment to community engagement. Leveraging such partnerships in sales discussions can highlight Corby's corporate social responsibility initiatives, appealing to customers who value ethical business practices and community involvement.