Market expansion Leverage CSE’s national event footprint with a focus on growing mid-Atlantic to nationwide reach. Proposal opportunities with national brands seeking regional activation through running festivals, lacrosse tournaments, and multi-sport events to increase sponsor visibility and regional community engagement.

Sponsorship growth Target sponsors across sports, lifestyle, and corporate wellness sectors. CSE already partners with major brands and sports properties; identify additional sponsors for upcoming events such as the Annapolis Running Festival and Baltimore area properties to expand sponsorship tiers, activations, and media rights.

Strategic partnerships Capitalize on existing collaborations with Marylandsports, BibRave, Kelly Benefits, and local government bodies to create bundled marketing packages, co-branded events, and talent/showcase opportunities that deliver measurable engagement for sponsors.

Digital optimization Expand performance marketing and data-driven sponsorships using the current tech stack (Pixel, GTM, YouTube, social platforms) to offer enhanced measurement, attribution, and ROI reports for sponsors, as well as targeted audience activation around events.

Scalable content Monetize event media rights and live content through College Lacrosse Live and other broadcasts, creating opportunities for sponsorship tiers around streaming, highlight reels, and influencer partnerships to reach national audiences beyond event days.