High-growth potential Coterie has experienced significant funding rounds, with recent financings totaling $34M and $23.8M, indicating a strong investor interest. This suggests that the company is in a growth phase and potentially seeking partnerships or expanding its product line.

Industry recognition Coterie was recognized as the Best New Artist at the 2023 Panhead Rolling Stone Aotearoa Awards, showcasing its brand visibility and market appeal. Leveraging this recognition in marketing strategies could open doors to collaborations or cross-promotional opportunities.

Innovative product features By launching new diaper offerings with improved features like enhanced absorption and a unique fastening system, Coterie demonstrates a commitment to product innovation. This creates opportunities to target customers looking for advanced diapering solutions.

Digital marketing leverage With the launch of an SMS service for easy reordering and engagement with customers, Coterie shows a focus on leveraging digital channels. Sales teams can explore partnerships in digital marketing or customer engagement tools to enhance the customer experience.

Targeting modern families Through initiatives like the 'Becoming Parents' campaign, Coterie aims to connect with modern families and diversify the concept of parenthood. This positioning can be utilized to tailor sales pitches towards a progressive and inclusive customer base.