Non-profit network Target CASE's member institutions and advancement professionals leveraging membership growth, donor engagement, and alumni relations services. Opportunities exist in fundraising campaigns, donor analytics, and one-to-one stewardship programs across colleges and universities.

Technology adjacencies CASE uses tools like Google Tag Manager, Smartsheet, jQuery, and analytics platforms. Propose data-informed digital marketing, event management automation, and lightweight website optimization offerings tailored for association members and their campuses.

Mid-market focus With 201-500 employees and revenue in the hundreds of millions, CASE sits in the mid-market nonprofit space. Position scalable, cost-effective solutions for education institutions and regional associations seeking impact without enterprise-level pricing.

Industry trends The education sector prioritizes alumni fundraising, public support, and diversification of the profession. Align solutions to enhance donor acquisition, retention analytics, and inclusive communications to help member schools diversify and grow funding.

Strategic partnerships CASE acts as a hub for advancement professionals across institutions. Build co-marketing, training, and certification programs for CASE members, plus referral partnerships with vendors serving higher education development, communications, and marketing.