Recent Hires Counting Ltd has recently hired key personnel, including a Chief Executive Officer, head of compliance, head of marketing, and head of product. This indicates active growth and potential initiatives that could lead to new sales opportunities.

Partnership Expansion Counting Ltd has formed strategic partnerships with companies like iwoca and Sleek, expanding its service offerings and potentially reaching a broader customer base. Leveraging these partnerships can open doors to new sales channels and collaborations.

Funding from Sage Sage's investment in Counting Ltd showcases confidence in the company's business model and growth potential. This financial backing can provide stability and resources to pursue new business avenues and attract more customers, presenting sales opportunities.

Innovative Product Launch The launch of Tax Pro by Counting Ltd in partnership with Sleek demonstrates a commitment to developing innovative solutions for business owners. This new product can attract prospects seeking streamlined payroll, tax, and compliance services, creating sales prospects for the company.

Competitive Landscape While Counting Ltd operates in a saturated market with established players like Santander, Barclays, and Revolut, its unique offering as a business account and accounting app in one sets it apart. Highlighting the app's time and cost-saving benefits can help position the company favorably and attract new clients.