Integrated Banking Position Countingup as a combined banking, accounting, and tax platform to target SMEs seeking an all-in-one financial toolkit. Highlight potential upsell to add-on payroll and tax compliance solutions via Tax Pro and partnerships like Sleek.

Compliance and Security Leverage recent hires in compliance and product leadership to reassure risk-conscious prospects in regulated sectors. Sales can tailor solutions around governance, reporting, and secure data handling for finance teams.

Product Leadership Emphasize strong product leadership and roadmap with new head of product and experienced executives from ClearScore. Target growth-stage businesses needing ongoing product updates, usability improvements, and rapid feature delivery.

Partnership Potential Utilize existing partnerships ( iwoca, Sleek ) as proof points for channel and fintech partner strategies. Propose bundled financing, accounting automation, and tax compliance services to SME customers through referral or co-sell programs.

Funding and Growth Highlight recent funding and revenue trajectory to engage high-growth SMBs seeking scalable fintech platforms. Offer tailored onboarding and migration incentives to convert competitors’ users or existing manual accounting adopters.