Key Personnel Expansion Counting Ltd recently onboarded a new Chief Executive Officer, Tom Platt, and key heads of product, compliance, and marketing, indicating a focus on leadership and expertise. Building relationships with these new executives could be a strategic entry point for sales discussions.
Strategic Partnerships The partnership between Counting Ltd and iwoca, one of Europe's largest SME lenders, presents a synergy that could open doors for cross-selling opportunities. Leveraging this partnership for joint solutions or referrals could drive sales growth.
Product Launches The launch of Tax Pro, a solution co-developed with Sleek, offers a chance for collaborative sales efforts targeting limited company owners seeking streamlined payroll, tax, and compliance processes. Positioning complementary services with Tax Pro could attract new clients.
Investment Backing Sage's recent investment in Counting Ltd signifies industry validation and financial stability. Highlighting this backing during sales pitches can instill confidence in potential clients regarding the company's growth trajectory and service reliability.
Competitive Positioning Among similar companies like Santander, Barclays, and Revolut, Counting Ltd's unique proposition as a business account with integrated accounting software sets it apart. Emphasizing this differentiation in sales conversations can appeal to businesses looking for comprehensive financial solutions.