Data-centric security Covata specializes in data-centric security to protect sensitive information across networks, endpoints, cloud and mobile, presenting an opportunity to upsell advanced data protection, encryption and policy-driven access controls to organizations handling regulated data.

Publicly traded leverage As an ASX-listed company, Covata can position enterprise-grade solutions with investors and procurement teams seeking proven compliance and vendor stability, offering scalable security platforms that align with governance and risk management requirements.

Enterprise console The introduction of the Enterprise Security Console creates a selling point for executives and IT administrators to gain visibility and control over data risk. Target large departments or agencies seeking centralized data discovery and security posture insights.

Government momentum Covata’s existing government usage, SafeShare blockchain enhancement, and multi-agency deployments indicate a track record with public sector clients, suggesting expanding opportunities in government data sharing, collaboration, and compliance projects.

Strategic partnerships Past Cisco partnership and regional leadership appointments signal a preference for alliance-driven growth. Engage in channel partnerships or co-sell with security integrators and cloud providers to broaden reach into mid-market to enterprise accounts.