Insights

Market positioning New Zealand focused digital-first insurer with a growing presence and a strategic past investment from Greenlight Re, indicating interest from capital markets and potential co‑selling or strategic partnerships.

Product outreach Strong potential upsell from core auto, home, or small business lines into digital asset or claim management capabilities as Cove builds its platform to allow buying, managing, and claiming insurance online.

Partnership signals Existing nationwide network partnerships for glass repair and services suggest opportunities to embed preferred vendor networks or end-to-end claim services for partners and broker channels.

Technology leverage Tech stack shows modern cloud and web technologies (AWS, Node.js, WP Engine) suitable for integrating with agency management systems, CRM, and marketing automation to accelerate sales motions.

Growth signals Revenue range ($10M-$25M) with a recent $2M financing round and a strategic expansion in 2025 signals readiness for additional distribution partnerships, broker collaborations, and channel programs.

Cove Insurance Tech Stack

Cove Insurance uses 8 technology products and services including AdRoll, Microsoft Advertising, Reddit Ads, and more. Explore Cove Insurance's tech stack below.

Cove Insurance's Email Address Formats

Cove Insurance uses at least 1 format(s):
Cove Insurance Email FormatsExamplePercentage
First.Last@coveinsurance.co.nzJohn.Doe@coveinsurance.co.nz
100%

Frequently Asked Questions

What is Cove Insurance's official website and social media links?

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Cove Insurance's official website is coveinsurance.co.nz and has social profiles on LinkedInCrunchbase.

How much revenue does Cove Insurance generate?

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As of August 2026, Cove Insurance's annual revenue is estimated to be $10M - $25M.

What is Cove Insurance's NAICS code?

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Cove Insurance's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Cove Insurance have currently?

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As of August 2026, Cove Insurance has approximately 13 employees across 3 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Underwriting Officer: M. B.Chief Information Officer: J. T.Chief Marketing Officer: M. G.. Explore Cove Insurance's employee directory with LeadIQ.

What industry does Cove Insurance belong to?

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Cove Insurance operates in the Insurance industry.

What technology does Cove Insurance use?

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Cove Insurance's tech stack includes AdRollMicrosoft AdvertisingReddit AdsAmazon Web ServicesShopifyGoogle WorkspaceGoogle CloudAhrefs.

What is Cove Insurance's email format?

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Cove Insurance's email format typically follows the pattern of First.Last@coveinsurance.co.nz. Find more Cove Insurance email formats with LeadIQ.

How much funding has Cove Insurance raised to date?

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As of August 2026, Cove Insurance has raised $3.6M in funding. The last funding round occurred on Jul 30, 2019 for $2M.

When was Cove Insurance founded?

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Cove Insurance was founded in 2017.
Cove Insurance logo

Cove Insurance

InsuranceAuckland, New Zealand11-50 Employees

Cove Insurance is a New Zealand insurer based in Auckland, established as a digital-first company in 2017. It is led by individuals with extensive experience in insurance and a focus on innovation, and it is building a digital platform intended to allow New Zealanders to buy, manage, and claim on insurance products.

The company operates in the New Zealand insurance sector and is characterized by a relatively small team pursuing a modern, technology-enabled approach to policy handling. In early 2025, Cove Limited released the Karaka Tree Map, a community-driven tool designed to help dog owners identify trees to avoid during walks, illustrating the breadth of its innovative initiatives beyond core insurance activities.

Section iconCompany Overview

NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $3.6M

    Cove Insurance has raised a total of $3.6M of funding over 5 rounds. Their latest funding round was raised on Jul 30, 2019 in the amount of $2Mas a series_a.

  • $10M - $25M

    Cove Insurance's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $3.6M

    Cove Insurance has raised a total of $3.6M of funding over 5 rounds. Their latest funding round was raised on Jul 30, 2019 in the amount of $2Mas a series_a.

  • $10M - $25M

    Cove Insurance's revenue is estimated to be in the range of $10M - $25M

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