Insights

Digital Insurance Cove Insurance is a digital-first NZ insurer with a modern tech stack and a growing revenue base, presenting an opportunity to upsell cloud, data, and software services to support scale and digital claims management.

Partner Network Strategic partnerships with glass repair networks (Smith & Smith, Novus) indicate Cove’s willingness to leverage nationwide service providers, suggesting room to expand partnerships with other repair, risk mitigation, and home services firms.

Growth Funding Past funding rounds including a 2 million financing and a strategic investment from Greenlight Re signal investor confidence and available capital to pursue partnerships, marketing, and platform enhancements.

Technology Backbone A diversified tech stack featuring AWS, Google Cloud, Shopify and Ad/Analytics tools presents sales opportunities for cloud, security, ecommerce integrations, and marketing technology partnerships.

Market Position Revenue is in the multi‑million range with a lean team (11-50 employees), indicating high growth potential, need for scalable sales enablers, and potential cross-sell to related NZ insurers or insuretech ecosystems.

Similar companies to Cove Insurance

Cove Insurance Tech Stack

Cove Insurance uses 8 technology products and services including AdRoll, Microsoft Advertising, Reddit Ads, and more. Explore Cove Insurance's tech stack below.

Cove Insurance's Email Address Formats

Cove Insurance uses at least 1 email format:
Cove Insurance Email FormatsExamplePercentage
First.Last@coveinsurance.co.nzJohn.Doe@coveinsurance.co.nz
100%

Frequently Asked Questions

What is Cove Insurance's official website and social media links?

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Cove Insurance's official website is coveinsurance.co.nz and has social profiles on LinkedIn and Crunchbase.

How much revenue does Cove Insurance generate?

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As of August 2026, Cove Insurance's annual revenue is estimated to be $10M - $25M.

What is Cove Insurance's NAICS code?

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Cove Insurance's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Cove Insurance have currently?

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As of August 2026, Cove Insurance has approximately 13 employees across 3 continents, including Oceania, North America and Asia. Key team members include Chief Underwriting Officer: M. B., Chief Information Officer: J. T. and Chief Marketing Officer: M. G. Explore Cove Insurance's employee directory with LeadIQ.

What industry does Cove Insurance belong to?

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Cove Insurance operates in the Insurance industry.

What technology does Cove Insurance use?

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Cove Insurance's tech stack includes AdRoll, Microsoft Advertising, Reddit Ads, Amazon Web Services, Shopify, Google Workspace, Google Cloud and Ahrefs.

What is Cove Insurance's email format?

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Cove Insurance's email format typically follows the pattern of First.Last@coveinsurance.co.nz. Find more Cove Insurance email formats with LeadIQ.

How much funding has Cove Insurance raised to date?

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As of August 2026, Cove Insurance has raised $3.6M in funding. The last funding round occurred on Jul 30, 2019 for $2M.

When was Cove Insurance founded?

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Cove Insurance was founded in 2017.
Cove Insurance logo

Cove Insurance

InsuranceAuckland, New Zealand11-50 Employees

Cove Insurance is a New Zealand insurer based in Auckland, established as a digital-first company in 2017. It is led by individuals with extensive experience in insurance and a focus on innovation, and it is building a digital platform intended to allow New Zealanders to buy, manage, and claim on insurance products.

The company operates in the New Zealand insurance sector and is characterized by a relatively small team pursuing a modern, technology-enabled approach to policy handling. In early 2025, Cove Limited released the Karaka Tree Map, a community-driven tool designed to help dog owners identify trees to avoid during walks, illustrating the breadth of its innovative initiatives beyond core insurance activities.

Section iconCompany Overview

NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $3.6M

    Cove Insurance has raised a total of $3.6M of funding over 5 rounds. Their latest funding round was raised on Jul 30, 2019 in the amount of $2M as a Series A.

  • $10M - $25M

    Cove Insurance's revenue is estimated to be in the range of $10M - $25M

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