Expansion through acquisitions Cozen O'Connor has a track record of strategic acquisitions to enhance its service offerings and market reach. Identifying potential acquisition targets in the legal sector could open up new opportunities for growth and expansion.

Tech integration for efficiency With a tech stack that includes Xero, React, and GraphQL, Cozen O'Connor emphasizes technological innovation. Offering tech integration or consulting services to law firms looking to modernize their operations could be a potential sales angle.

Targeting mid-market firms As a firm that serves middle-market firms poised for growth, Cozen O'Connor presents an opportunity to tailor sales strategies specifically for this client segment. Highlighting services that cater to the unique needs of mid-market companies could be advantageous.

Social commerce partnerships Cozen O'Connor's launch of a social commerce program presents an opportunity to collaborate on similar initiatives or provide legal support for businesses entering the social commerce space. Building partnerships with companies exploring social commerce can lead to new client engagements.

National recognition in litigation Cozen O'Connor's nationally recognized practices in litigation position it as a key player in the legal landscape. Leveraging this reputation to offer specialized litigation services or solutions to clients seeking expert representation could be a lucrative sales opportunity.