Expanding Operations CP Performance is planning to increase its workforce by approximately 20 employees and construct a new 20,000-square-foot facility, indicating a significant growth phase that may drive increased demand for performance marine parts and technical services.

Market Focus As a leading marine mail order retailer with a broad selection of performance parts and technical information, CP Performance presents opportunities to offer specialized marketing services, branded product collaborations, and targeted advertising solutions.

Digital Engagement Utilizing multiple digital marketing tools like Google Ads, Mailchimp, and AdRoll suggests a strong online presence; this opens avenues to propose advanced marketing analytics, automation tools, and personalized advertising solutions to optimize customer outreach.

Financial Outlook With an annual revenue between one and ten million dollars, CP Performance represents a mid-size opportunity that could benefit from scalable supply chain integrations, inventory management technology, and cost-efficient logistics partnerships.

Industry Position Operating within a niche of performance boating with competitors like West Marine and Mercury Racing, CP Performance offers potential for upselling premium performance parts, exclusive technical content, and loyalty programs aimed at dedicated boating enthusiasts.