Growing Customer Base CP Performance has expanded its workforce by around 20 employees and plans to build a new 20,000-square-foot facility, indicating a focus on increasing operational capacity and customer service capabilities, which presents opportunities to offer scalable supply chain solutions and equipment.

E-Commerce Focus With its heavy reliance on online marketing tools like Google Ads, Mailchimp, and AdRoll, CP Performance emphasizes digital sales channels, suggesting potential for digital advertising partnerships, remarketing services, and e-commerce platform enhancements.

Performance Niche Specializing in high-performance marine parts for boating enthusiasts, the company serves a niche market that values quality and technical expertise, making it an ideal prospect for premium component suppliers, custom manufacturing, and specialized logistics services.

Financial Scale Operating with revenues between $1 million and $10 million and a relatively small team, CP Performance offers a targeted opportunity for financial and operational service providers seeking to support mid-sized companies in niche markets.

Market Positioning As the leading marine mail-order superstore with competitors like West Marine and Mercury Racing, there is scope for sales strategies that focus on unique product offerings, technical support solutions, and enhancing online customer engagement to strengthen market positioning.