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Insights

MBTI Expertise CPP, Inc. is the exclusive publisher of the Myers-Briggs Type Indicator (MBTI) assessment with a broad suite of personality and behavioral tools (Strong Interest Inventory, TKI, FIRO, CPI 260, CPI). This positions them as a one-stop shop for people development, suggesting cross-sell opportunities to clients already investing in MBTI.

Global Reach With millions of users in more than 100 countries and a focus on organizational performance, CPP services Fortune 500 companies, mid-market firms, educators, government agencies, and training consultants. Potential upsell opportunities across large multinational deployments and multi-division programs.

Expansion Signals Historical expansion of offices and regional footprints (Singapore to Cambodia, Myanmar, Mongolia) indicates growth and investment appetite in new markets. Sales prospects may include regional partnerships, channel collaborations, and localized solutions in emerging markets.

Mid Market Focus Employee count of 201-500 and revenue likely in the hundreds of millions place CPP solidly in mid-market to lower-enterprise segments. This suggests targeting mid-sized organizations with broad training and development needs and potential for long-term renewal contracts.

Tech & Data Enablement Usage of marketing tech stack (Marketo, Google Analytics, GTM, Facebook Pixel) and digital presence indicates readiness for data-driven sales motions. Opportunities exist to partner on scalable, tech-enabled assessment programs, analytics-based impact measurement, and targeted account-based selling.

Similar companies to CPP, Inc.

CPP, Inc. Tech Stack

CPP, Inc. uses 8 technology products and services including Facebook Pixel, WordPress, Google Fonts API, and more. Explore CPP, Inc.'s tech stack below.

  • Facebook Pixel
    Analytics
  • WordPress
    Content Management System
  • Google Fonts API
    Font Scripts
  • MooTools
    Javascript Frameworks
  • Marketo
    Marketing Automation
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics
  • Facebook
    Widgets

Media & News

CPP, Inc.'s Email Address Formats

CPP, Inc. uses at least 4 email formats:
CPP, Inc. Email FormatsExamplePercentage
FLast@cpp.comJDoe@cpp.com
81%
First.Last@cpp.comJohn.Doe@cpp.com
13%
Last@cpp.comDoe@cpp.com
5%
F.Last@cpp.comJ.Doe@cpp.com
1%

Frequently Asked Questions

What is CPP, Inc.'s phone number?

Minus sign iconPlus sign icon You can contact CPP, Inc.'s main corporate office by phone at
+1-650-969-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is CPP, Inc.'s official website and social media links?

Minus sign iconPlus sign iconCPP, Inc.'s official website is cpp.com and has social profiles on LinkedIn.

How much revenue does CPP, Inc. generate?

Minus sign iconPlus sign icon As of July 2026, CPP, Inc.'s annual revenue is estimated to be $100M - $250M.

What is CPP, Inc.'s SIC code and NAICS code?

Minus sign iconPlus sign iconCPP, Inc.'s SIC code is 2731 - Books: Publishing, or Publishing and Printing and NAICS code is 611430 - Professional and Management Development Training.

How many employees does CPP, Inc. have currently?

Minus sign iconPlus sign iconAs of July 2026, CPP, Inc. has approximately 232 employees across 4 continents, including North America, Europe and South America. Key team members include Vice President Clinical Operations: K. G., Vice President Marketing: K. T. and Vice President And General Counsel: T. S. Explore CPP, Inc.'s employee directory with LeadIQ.

What industry does CPP, Inc. belong to?

Minus sign iconPlus sign iconCPP, Inc. operates in the Professional Training & Coaching industry.

What technology does CPP, Inc. use?

Minus sign iconPlus sign iconCPP, Inc.'s tech stack includes Facebook Pixel, WordPress, Google Fonts API, MooTools, Marketo, Google Tag Manager, Google Analytics and Facebook.

What is CPP, Inc.'s email format?

Minus sign iconPlus sign iconCPP, Inc.'s email format typically follows the pattern of FLast@cpp.com. Find more CPP, Inc. email formats with LeadIQ.
CPP, Inc. logo

CPP, Inc.

Professional Training & CoachingCalifornia, United States201-500 Employees

CPP, Inc., based in Sunnyvale, California, operates as a publisher and provider of professional development tools and assessment instruments. It is known for the Myers-Briggs Type Indicator and offers a broader portfolio including the Strong Interest Inventory, Thomas-Kilmann Conflict Mode Instrument, FIRO, CPI-260, and the California Psychological Inventory. The company supplies resources and guidance to people development professionals, aiming to help organizations improve performance across areas such as team building, leadership, coaching, conflict management, career development, and talent processes like selection and retention. Its products reach millions of users in more than 100 countries, spanning Fortune 500 firms, other businesses, educators, government agencies, and consultants. In 2018, CPP, Inc. appointed Marion McGovern as Chair of the Board.

Section iconCompany Overview

Phone number
+1-650-969-****
Website
cpp.com
SIC Code
2731 - Books: Publishing, or Publishing and Printing
NAICS Code
611430 - Professional and Management Development Training
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $100M - $250M

    CPP, Inc.'s revenue is estimated to be in the range of $100M - $250M

Company Leadership

  • Vice President Clinical Operations at CPP, Inc.
    K. G.
    Vice President Clinical Operations
    Mobile Phone
  • Vice President Marketing at CPP, Inc.
    K. T.
    Vice President Marketing
    Mobile Phone
  • Vice President And General Counsel at CPP, Inc.
    T. S.
    Vice President And General Counsel
    Mobile Phone
  • Head Of Thought Leadership at CPP, Inc.
    J. H.
    Head Of Thought Leadership
    Mobile Phone
  • Founder at CPP, Inc.
    F. M.
    Founder
    Mobile Phone

Employee Directory

  • Vice President Clinical Operations at CPP, Inc.
    K. G.
    Vice President Clinical Operations
    Mobile Phone
  • Vice President Marketing at CPP, Inc.
    K. T.
    Vice President Marketing
    Mobile Phone
  • Vice President And General Counsel at CPP, Inc.
    T. S.
    Vice President And General Counsel
    Mobile Phone
  • Director Of Information Security at CPP, Inc.
    A. C.
    Director Of Information Security
    Mobile Phone
  • Director Of Engineering at CPP, Inc.
    C. C.
    Director Of Engineering
    Mobile Phone

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