Innovative Event Launches The association has recently launched unique craft-focused events like MKNG and The Hedgehog Hollow, indicating a strong commitment to engaging creative communities through innovative experiences, which can present partnership or sponsorship opportunities for relevant brands.

Digital Engagement The use of modern digital tools such as Cloudflare CDN, Yoast SEO, and social media channels demonstrates an emphasis on online presence and content delivery, suggesting opportunities for digital marketing and content development collaborations.

Community-Centric Campaigns Their COVID-19 public awareness campaign highlights a capability in orchestrating targeted community health initiatives, opening doors for health-related product or service partnerships within the creative and craft sectors.

Growing Revenue Portfolio With an annual revenue between 25 to 50 million dollars and a focused membership base, the association represents a robust platform for selling industry-specific products, educational programs, or craft supplies through tailored partnerships.

Leadership in Creative Industries As a rebranded organization actively fostering innovation and community engagement, there's potential for collaboration with companies looking to position themselves as leaders or supporters within the creative and hobbyist markets.