Niche Market Focus Craft Commercial specializes in leasing non-residential real estate in the Research Triangle Park area, presenting opportunities to connect with clients seeking retail, office, warehouse, and multifamily spaces within a high-growth, innovation-driven market.

Local Ownership Advantage As a locally owned and operated firm with a strong regional presence, Craft Commercial can leverage community ties and personalized services to differentiate itself and attract clients looking for tailored commercial real estate solutions.

Digital Marketing Presence Utilizing platforms like Google Ads, Facebook, and SEO tools, Craft Commercial actively engages in digital marketing. This creates potential for upselling innovative marketing or tech-driven listing solutions to enhance their outreach.

Growth Potential With revenue under $1 million and a small team, there is significant room for expansion through strategic partnerships, investment in technology, or increased marketing efforts to grow market share in the competitive Raleigh-Durham corridor.

Competitive Landscape Positioned alongside larger firms like JLL and Colliers, Craft Commercial can focus on specialized, personalized services to carve out a niche. Sales opportunities exist in offering targeted real estate or marketing solutions that appeal to their regional client base.