Wide inventory Leverage Craftwood’s extensive stock of over 25,000 in-store items and access to 70,000+ items via doitbest.com to upsell complementary products, rapid fulfillment options, and cross-sell on both local pickup and home delivery.

Niche sourcing Highlight the ability to source hard-to-find items through established supplier networks, offering customized procurement for project-specific materials that competitors may lack.

Local focus Position to North Shore customers with fast access to local expertise and in-person support, while promoting seamless online shopping and flexible delivery or pickup to win service-driven projects.

Technical credibility Use the tech stack and data assets (analytics, pixels, and RoR platform) to run targeted campaigns, retargeting, and personalized offers for contractors and DIY enthusiasts based on browsing and purchase history.

Growth readiness Capture mid-market expansion by aligning with comparable wholesalers in the sector, emphasizing scalable inventory, supplier relationships, and omnichannel shopping to attract larger contractor accounts.