Strategic partnerships Crawford Merz has a track record of collaboration with large tenants and brokers, including a notable partnership with Colliers International to develop new headquarters. Leverage this to target firms seeking integrated tenant improvement services and strong owner’s representative coordination.

Expansion footprint Recent activity signals growth into the Minnesota Twin Cities market and Northern US footprint. Use this to identify regional clients with upcoming tenant improvement needs and to position Crawford Merz as a locally trusted GC with scalable capacity.

Project spotlight Recognition for Top Projects of the Year and involvement in significant finance and commerce projects indicate capabilities in delivering high-visibility tenant improvements. Target financial services firms, corporate headquarters, and public-facing spaces that require premium buildouts.

SMB to mid-market With a lean team size (11-50 employees) and revenue in the low to mid seven figures, Crawford Merz can frame as a cost-effective partner for mid-market tenants and multi-site rollouts, offering personalized service and fast decision cycles.

Tech-enabled delivery Adoption of modern tech stack including HubSpot, Google Analytics, and Priority Hints suggests data-driven project management and marketing. Highlight digital collaboration, transparent progress reporting, and streamlined communications as differentiators to attract tech-forward clients.