Digital Solutions Demand Creative Memories offers solutions for both traditional and digital pictures, reflecting the growing trend towards digital photo management and organization. Leveraging this expertise to provide innovative digital products and services can open new sales avenues.

Sustainable Scrapbooking Given a sustainability focus in the market, promoting eco-friendly and sustainable scrapbooking products can resonate with environmentally-conscious consumers. Highlighting recyclable materials and green practices could attract a niche segment seeking such offerings.

Diverse Product Portfolio With a diverse product portfolio including traditional albums, scrapbooks, and digital storybooks, there is an opportunity to upsell customers by offering bundled packages or cross-promoting different products. Creating tailored packages for various customer preferences can boost sales.

Leveraging Influencer Networks Engaging with influencers and independent consultants can expand the reach of Creative Memories to a wider audience. Collaborating with influencers for promotional campaigns or exclusive product releases can drive sales by tapping into their followers and networks.

Competitive Positioning in Vision Comparing the company's revenue and employee size to similar companies like Tupperware, Scentsy, and Avon reveals a strong competitive position. Leveraging this strength in marketing communications can differentiate Creative Memories from competitors and attract new customers.