Expanding Market Presence Scentsy, as one of the fastest-growing companies in the direct selling industry, has the potential to expand its market presence by tapping into emerging markets and diversifying its product offerings to attract a broader customer base.

Competitive Positioning Given the competitive landscape with companies like Tupperware, Avon, and Herbalife, Scentsy should leverage its unique wickless alternative to scented candles to differentiate itself and highlight the safety aspect as a key selling point to gain a competitive edge.

Strategic Partnerships Strategic partnerships with influencers, lifestyle brands, or complementary businesses could enhance Scentsy's visibility and reach a wider audience, potentially leading to increased sales and brand awareness.

Sales Channel Diversification Exploring additional sales channels beyond house parties, open houses, and home shows, such as online platforms, retail partnerships, or subscription services, could drive sales growth and cater to evolving consumer preferences.

Sustainability Focus Incorporating sustainability practices in product packaging, sourcing, and manufacturing processes can resonate with environmentally conscious consumers, presenting an opportunity for Scentsy to align its brand with sustainability trends and attract eco-friendly customers.