Direct Selling Strategy Scentsy's success story through direct selling channels presents an opportunity for strategic partnerships with influencers, home show organizers, and party planners to expand reach and drive sales.

Revenue Benchmarking With a revenue in the $1B range, Scentsy can leverage its financial strength to invest in targeted marketing campaigns, new product development, and explore international market opportunities for revenue growth.

Competitive Analysis By analyzing similar companies like Tupperware, Avon, and Herbalife, Scentsy can identify key market differentiators, consumer preferences, and successful sales tactics to fine-tune its sales strategies and enhance market competitiveness.

Digital Transformation Incorporating innovative technologies into sales processes, such as virtual home parties, online product demonstrations, and personalized customer experiences, can enhance customer engagement, drive sales conversions, and differentiate Scentsy in the market.

Employee Engagement Programs Implementing employee engagement initiatives, incentive programs, and continuous training for the extensive employee base of 5001-10000 can boost productivity, foster a customer-centric sales culture, and drive overall sales performance.