Expanding Distribution Channels Utilizing house parties, open houses, and home shows as distribution channels presents opportunities to tap into new markets and reach a wider customer base.

Competitive Positioning With a focus on offering a safe wickless alternative to scented candles, Scentsy can differentiate itself from competitors in the direct selling industry and attract customers seeking innovative and safer products.

Revenue Potential Scentsy's revenue of $1 billion showcases strong market demand for their products, indicating potential opportunities for sales growth and expansion by capitalizing on market trends and consumer preferences.

Collaboration with Similar Companies Exploring potential collaborations or partnerships with similar companies like Tupperware, Avon, and Natura &Co can provide access to shared customer bases and enhance sales opportunities through cross-promotion or joint ventures.

Utilizing Digital Technology Leveraging digital technologies for marketing, e-commerce, and customer engagement can enhance sales effectiveness by reaching a wider audience, increasing brand visibility, and providing a seamless online shopping experience for customers.