Premium Natural Positioning Crispin Cider’s commitment to naturally fermented, high-quality apple ciders made from fresh pressed U.S. West Coast apples without additives positions it as a premium, health-conscious brand appealing to consumers seeking natural and gluten-free beverage options.

Product Innovation The recent launch of wine-inspired variety packs, including Rosé, Brut, and Pearsecco flavors, demonstrates a focus on innovation and expanding product lines, creating opportunities to target consumers interested in wine-alternative, refreshing beverages.

Growing Market Presence Since its acquisition by MillerCoors, Crispin Cider has been leveraging broader distribution channels and marketing resources, enhancing its visibility in the competitive cider and craft beverage market, ideal for expanding retail and horeca sales.

Diverse Flavor Portfolio With a range of varietals from classic European styles to unfiltered artisan ciders, Crispin appeals to a wide spectrum of consumer preferences, allowing for targeted marketing and upselling opportunities across different segments and occasions.

Digital Engagement & Technology Utilizing modern tech stacks such as Amazon EC2, JSON-LD, and e-commerce functionalities, Crispin demonstrates digital engagement, which can be leveraged to develop online sales channels, digital marketing strategies, and direct-to-consumer initiatives.