Premium positioning Leverage Original Sin’s premium award-winning branding and NYT recognition to justify premium shelf placement and higher price points in upscale retailers, bars, and tasting rooms.

Non-alcoholic expansion Capitalize on the recent launch of Original Sin non-alcoholic drinks to target health-conscious consumers, family events, and existing cider fans seeking lower- or zero-alcohol options, expanding assortment in stores and on-premise.

Geographic growth With distribution across over half of the US, identify underpenetrated regions and partner with regional distributors to accelerate coverage, especially where comparable brands like Stem Ciders and Crispin have footprints.

Digital and learnings Utilize their lightweight tech stack and Google-based tools to optimize digital marketing, e-commerce, and direct-to-consumer experiences; explore data-driven promotions to boost online orders and loyalty programs.

Financial scale Target opportunities aligned with a small-to-midsize operation (revenue under $10M, 2–10 employees) for co-pack, private-label possibilities, and cost-effective distribution deals that fit nimble production and container flexibility.