Growth Potential Despite a modest revenue range of under one million dollars, Criteria for Success is positioned as a niche player focused on sales growth consulting, indicating opportunities to engage businesses seeking tailored sales expansion strategies.
Partnership Opportunities Their recent collaboration with Narativ to incorporate storytelling techniques suggests an openness to strategic partnerships and innovative methodologies that can enhance client engagement and sales effectiveness.
Digital Engagement Leveraging a modern tech stack including Google Cloud, Bootstrap, and social media channels indicates a digital-savvy approach, opening avenues to target tech-aware companies looking to strengthen their sales processes through digital solutions.
Market Positioning Operating within the business consulting and services industry, Criteria for Success competes with larger firms like FranklinCovey and VitalSmarts, presenting an opportunity to differentiate through personalized services and niche expertise in sales growth.
Client Education Their focus on training and leadership development provides a pathway to identify clients interested in upskilling internal teams, creating sales opportunities for tailored training programs and ongoing consulting services.