Regional focus Target North and South Carolina industrial customers in need of instrumentation, controls, analytical equipment, and electrical apparatus, leveraging Criterion’s local representation and engineering solutions to differentiate from manufacturers.

Small team leverage With a lean team, partner relationships and channel sales can be intensified to expand product coverage, offering dedicated support and faster response times to customers seeking engineered solutions.

Mid-market potential Revenue range ($1M–$10M) and partnerships with multiple manufacturers suggest opportunities to upsell integrated automation, instrumentation, and analytical solutions to mid-market plants upgrading processes.

Technical modernization Technology stack includes modern web and data capabilities; engage prospects around digital instrumentation, data analytics, and remote monitoring solutions that align with their analytical equipment and controls needs.

Value-driven selling Brand positioning around being a standard by which value is measured can be used to pitch total lifecycle solutions, including engineering support, maintenance programs, and performance guarantees for industrial customers.